Peace Be The Snacking, HIPPEAS Snack Creator, Livio Bisterzo

     Within the world of consumerism today there are abundant options for one to choose from for just about any need you may have, especially the need to snack. Throughout the industrial revolution and onwards we have found new and innovative ways to create snack foods to consume leisurely. In today’s grocery stores the bulk of the so called “easy snacks” are considered unhealthy, the term “junk food” was not created for nothing.

That is all changing as a new and healthier option for snacking has been brought over to the United States. Livio Bisterzo has brought with him his greenparkbrands of sacks, their introductory line of snacks are called HIPPEAS. These wonderful little snacks are not only delicious but they are healthy ad good for your body.

HIPPEAS are made of chickpeas that are naturally grown and processes into a light and crunchy snack that not only tastes amazing but is also good for you as well as being good for the environment during their growth process. Many of today’s markets are leaning towards plant-based products as the globe attempt to go more and more green.

So far in the product’s release it has six different flavor varieties to choose from. Far Out Fajita brings a nice chili and cumin blast. Pepper Power brings a load of pepper and sea salt with it. Happenin’ Hickory comes with some nice sweet tomato, onion and garlic flavors with a smoky blast of hickory. Maple Haze is a sweet and savory snack. Vegan White Cheddar are amazingly cheesy just, no cheese to appease the vegans among us. And last but definitely not least, Sriracha Sunshine is a deliciously spicy little puff of tangy and sweet jalapeno and paprika.

Livio Bisterzo is an Italian born entrepreneur ad is also the brains behind this amazing new snack. He moved to the UK and attended the London’s University of the Arts and went on to attempt his first entrepreneurial endeavor, a successful events business, in 2003.

Livio is currently married and has three wonderful children. In 2015 he launched his Green Park Holdings which has a primary goal of creating healthy snacks in a peaceful way with the environment. The goals behind Green Park Brands is to not only create good for you foods but to also help create a positive change in social culture though healthier living.

Sawyer Howitt Gives Advice To Young Professionals And Entrepreneurs

     Sawyer Howitt is a young professional who works at the Meriwether Group as a project manager. He also serves a mentor for youth in business and cares deeply about equal treatment of women in the workplace. Mr. Howitt is currently working on a degree in entrepreneurial finance at the University of California system. Below are some tips that Sawyer Howitt has offered to fellow young professionals and aspiring entrepreneurs like himself.

One of the tips that Sawyer Howitt gives for young workers is to not be afraid to speak up while at work. Often times, younger employees are looked over in favor of the older workers. When you are young you may lack experience or have limited experience. This is why you must promote and advertise yourself all the more heavily says Sawyer. By speaking up more you are bound to get noticed It may also help you to land a new assignment or promotion.

Sawyer Howitt also says that you should let work be the biggest factor in determining your performance. A young age may be a disadvantage in many cases in the workplace. However, doing quality work will help you overcome anybody who doubts your ability because of your youth. By doing quality work you can show your boss that you are better than those that have been at the company for a longer time.

Admitting your weakness is another word of advice by Mr. Howitt. By acknowledging areas you may struggle in, you can actually find ways to become better in those categories. When you strengthen your weaknesses you become a much stronger person and a more effective worker. It can also lead to sparks of creativity that can help you launch your own business.

A great way to make working with older employees easier is to be knowledgeable about history. In the business and company environment this means that you should have a background on how the industry or company you are in has evolved over time. If you are familiar with how the company operated in the past, you will be better able to understand more senior workers.

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The Success of Norman Pattiz and PodcastOne Advertising

Executive Chairman of Podcast One, Norman Pattiz, alongside Research VP of Strategy at Edison Research, Tom Webster, have released a press statement announcing the findings of a set of comprehensive studies. The studies examined the results of advertising tests across five major consumer brands in five separate product and service categories. That groundbreaking study of brand lift among podcast advertisers during the pre- and the post-campaign period was carried out at the end of 2016. The study showed that podcast advertising resulted in a significant positive impact on message recall, purchasing intent and overall brand recall. According to, PodcastOne is an ad-supported podcasting network that was started by Norman Pattiz, who is also the founder of Westwood One, a giant in the US radio industry.


In three studies carried out in the latter part of 2016, Edison research was able to establish that podcast advertising had a positive impact on the brands they examined. For instance, more than 60% of PodcastOne listeners recalled a particular grocery brand after the campaign, compared to 7% before the study. The unaided awareness of a financial services product rose by 37%, while those of an automotive aftermarket product and a lawn and garden product rose by 37% and 24% respectively. Post-study, 22% of the audience said they were very likely to use a lawn and garden product, rising from 16% before the study. The awareness of a particular message contained in the campaign for an aftermarket automotive product went up by 60% after the study, while that of a casual dining restaurant increased by 76%.


Independent verification of advertising impact

According to PodcastOne founder Norman Pattiz, the company’s core focus had always been to find a way to independently confirm that the podcast broadcasting format offers the kind of brand impact that is not possible with more traditional media formats. He added that the results were a validation of his firm’s multi-tiered strategy for integrated advertising and the measurement of its impact. On his part, Edison Research VP of Strategy Tom Webster added that his company was excited to work with PodcastOne and the five top brands to independently establish the impact of advertising via podcasts.


About PodcastOne chairman, Norman Pattiz

Mr. Norman J. Pattiz, who is also known as Norm, is the founder of Westwood One Inc., which he started in 1974. He served as the company’s Chief Executive Officer until 1994 and has been a consultant for Westwood One since 2010. He founded PodcastOne in 2013, serving as the company’s Chief Executive Officer until June 2016. Learn more:


Adam Milstein is a top Real Estate Mogul and a Committed Philanthropist

Adam Milstein has always strived to make an impact on the world through building a real estate empire, managing a charitable entity, offering support to philanthropic initiatives, and serving as a community leader. Born in Israel, Milstein was among the Israeli defense troops that fought the Yom Kippur War. He pursued his degree program at a leading academic center called Technion based in Israel and earned his certificate in 1978. After three years, Milstein joined yet another U.S.-headquartered learning institution called USC to study a postgraduate course in business administration. In 1983, he officially began his real estate profession in Southern California. Today, he owns and runs Hager Pacific Properties, a reputable investment firm that manages successful commercial real estate businesses.


Accomplishments as a philanthropist


Adam Milstein is one of the managing partners of the Israeli-American Council and serves in the capacity of national chairperson. His primary role is to drive the national expansion agenda of this prominent organization. He leverages his philanthropic experience to offer guidance to organizations like Jewish Funders Network, AIPAC National Council, and Israel on Campus Coalition as a respected board member. Milstein has always worked alongside his lovely wife, Gila when it comes to founding philanthropic organizations. So far, the couple has established the Sifriyat Pijama B’America and Adam and Gila Milstein Family Foundation. The former teaches Jewish value to thousands of Israeli-Jewish-American people living in the U.S. by distributing free Hebraic books each month while the later invests heavily towards supporting charitable entities.


What motivated Milstein to launch the Adam and Gila Milstein Family Foundation?


Milstein and his wife have always committed their energy, skills, and wealth towards ensuring the State of Israel and its people are strong. They have also strived to cultivate special ties between the U.S. and Israel as well as ensuring Jewish tradition is passed from one generation to the next. The Family Foundation has been on the frontline in helping scholars and young professionals to discover their Jewish culture, take pride in their Jewish origin, nurture and enhance their courage, and enlighten them on how to champion for the Jewish people.

Luiz Carlos Trabuco Continues Transforming Bradesco Into Formidable Competitor

Grupo Bradesco today is hardly recognizable when compared to the company it started out as. In 1943, the firm was founded by Amador Aguiar in the then small town of Marilia, in Central Sao Paolo. Over the first 20 years of its existence, the company barely grew at all. But starting in the 1970s, it began a period of explosive growth, quickly rising to the status of national player in the Brazilian financial industry.

Since 1969, one employee, Luiz Carlos Trabuco, had done more to hasten the rise of the company than, perhaps, anyone else. But Trabuco was no ordinary employee. Having started out working at a local branch as a bank teller in 1969, he had steadily risen through the ranks, putting himself through college at the same time. By 1984, with a masters degree in social psychology, Trabuco was appointed head of marketing for the firm. Over the next few years, the small-town, self-motivated kid, who started out as a bank teller, would transform the way that Bradesco markets itself and interacts with the media. Taking on a wholly modern approach, the firm that had once had a largely antipathetic relationship with the national press began forming cordial relationships with it and carefully shaping its public image.

This trend of modernizing every department he led would become a feature of Trabuco’s tenure in the various departments to which he was appointed executive roles over the coming decades. In 1992, he was selected to head the financial planning division of Bradesco. Holding an advanced degree in psychology, Trabuco approached the problem from a radically different angle than his predecessors. He understood that the banking industry was largely a commodity business, offering a product that was extremely difficult to meaningfully differentiate, even in the best of circumstances.


For this reason, Trabuco chose to take the firm in the direction of competing on quality of service. In particular, his vision represented a radical split with the old guard at Bradesco. Trabuco envisioned a bank that could not only attract lower-tier, everyday customers to its retail banking products but also one that could attract lucrative business from high-net-worth clients. Through the introduction of products like Bradesco Prime, Trabuco began successfully capturing the business of some of the wealthiest clients in Brazil. This move proved to be opportune. Under Trabuco’s guidance, the financial planning division grew from a relatively insignificant part of the firm’s business into a division that represented more than 25 percent of the group’s total profits. Trabuco’s modern vision was paying off.

His success at expanding the financial planning division brought him the notice and praise of Bradesco’s top brass. In 2003, Trabuco was appointed president of the firm’s insurance division. Again, Trabuco bet that the way to compete was not on solely attempting to undercut the competition in a cutthroat business with tiny margins. Instead, Trabuco overhauled the company’s customer service interface, from television advertisements to online ordering. Trabuco was able to grow the insurance division by more than two times, making Bradesco the largest retail insurer in the country and bringing the insurance division to account for more than 30 percent of the firm’s profits.

By this time, Bradesco was nearing the largest financial services company in the country. Trabuco, having personally played an integral part in the firm’s rise, was appointed to succeed outgoing CEO Mario Cypriano in 2009. But the merger of Itau bank and Unibanco knocked Bradesco out of first place and into a distant second. It became the goal of Trabuco’s tenure to restore his company to the number one spot. And the stakes could not be higher. In an almost totally consolidated banking market, the winner stood to act as a de facto monopoly.

In 2015, Trabuco was able to purchase HSBC Brazil for $5.2 billion, once again taking the lead in many categories of Brazilian finance. In the coming years, the man who turned to gold everything he touched will be fun to watch as he leads Bradesco into the future.

Learn more about Luiz Carlos Trabuco:

Alfonso de Angoitia Noriega Brings New Opportunity to Grupo Televisa

     For a media company to be successful in Mexico, they either have to be corrupt or have to have an attorney who is helping them deal with the corruption that is ravaging the media companies around the country. Alfonso de Angoitia Noriega knows this and was the attorney for Grupo Televisa before he took over as the VP of the company. He tried to make sure that he was doing a good job and that gave him the chances that he needed to show others what they could get from the media company. It also showed the executives that they needed to hire Alfonso de Angoitia Noriega to help out with the issues that they were having.

Before working with Grupo Televisa, Alfonso de Angoitia Noriega tried to make sure that he was doing things right. He did everything that he could to help other people and to make things easier for them. While Alfonso de Angoitia Noriega was doing what he could, he also had to deal with the issues that came from working with media companies. This meant that he was unable to get all of the help that he needed and that things would sometimes be more difficult for him when he was in different situations.

Despite the fact that Alfonso de Angoitia Noriega had tried to make things better on his own, he had to have the help of other people who were a part of the company so that he could try different things. He was aware of all of the issues that came with working in this area but it was something that he tried to make sure things would be better in different situations. He was always dedicated to being able to help people and to making things easier for them in the situations they were in.

Richard Mishaan Design Galas Aid Many Great Causes

Richard Mishaan Design is a world leader in the interior design community and has been working in the field for the past 25 years as the company was founded back in February 1st, 1991. Richard Mishaan Design is behind the recent “Take Home a Nude” Gala which is an art show that will be held at Sotheby’s which will have over 200 paintings on display and will be dedicated in the honor of John Alexander this year. Alexander is a figurative painter who was known for his wry skewering of other rich and famous paintings. Some of his customers include Mick Jagger and Steve Martin as well as Jimmy Buffet to name a few.


Last year this same event honored collector Jane Holzer and then raised $1.1 million dollars. All of the proceeds are going to the Academy for scholarships and programming. The benefit will be held this year on Wednesday, October 11th, 2017.


Another great even Richard Mishaan Design helped support took place on Saturday, June 10th, 2017 from 6pm to 9pm at the “God’s Love We Deliver” gala at the Hamptons which is the home of the iconic fashion designer Calvin Klein in New York City. Over 400 attendees came to the event this year and helped raise more funds for a great charity! All proceeds from this event goes to the New York metropolitan charities that help deliver life-sustaining meals and nutritional counseling to people suffering from severe illnesses that are living in the area. This program to date has assisted over 200 people with HIV/AIDS diagnoses and provides people with help as they are living with these types of life-threatening conditions.

Norman Pattiz Drops Results Information for New Studies

Norman Pattiz, the executive chairman of PodcastOne, recently went public with the announcement of results coming from a series of different studies involving tests in advertisement with five major consumer brands.


Pattiz, along with Tom Webster, who is the Edison Research Vice President of Strategy, were the ones to conduct the first study of campaigning brand lifts for podcast advertisers, researching both the pre-and-post campaigning results of each, all of this being done over the last half of 2016. There were three separate studies being conducted in 2016 by PodcastOne, all of them done to examine the effectiveness of advertising during podcasts for different national brands.


The results of the studies found several interesting trends, such as how more than 60% of the listeners made mention of a specific grocery brand after the campaigns were finished, which is actually a slight increase from the pre-campaigning study. The study also showed that unaided product awareness went up between the pre-and-post study by 47% for products involving financial services, 37% for automobile-based products and only 24% for lawn and garden product placements. Also, when it came to the automobile aftermarket campaigning, more than one third of people responded said they had a real favorable opinion of it in the post-study showing.


As far as the studies went for the brands, many of them were ones that were already well known to most people but there were also some other lesser known brands involved that needed more awareness during the trial. In any case, the online surveys conducted for the audiences who listened to different podcasts were surveyed before, during and after each brand had put up several works worth of advertisements on those podcasts. The end results showed that audiences were more open to listening to the brand messages and more willing to consider buying from those brands after more exposure to them.


Norman Pattiz is the founder and owner of PodcastOne and is also the founder of the radio company Westwood One. Based out of Los Angeles, Pattiz has more than 40 years of experience in radio syndication. Before this, he founded the Courtside Entertainment Group in 2010 in an effort to put out quality programming for all people to listen to. After realizing how many opportunities existed in the media, he then went on to launch PodcastOne towards the end of 2012, becoming the biggest producer in on-demand programming.