Richard Mishaan Design is a world leader in the interior design community and has been working in the field for the past 25 years as the company was founded back in February 1st, 1991. Richard Mishaan Design is behind the recent “Take Home a Nude” Gala which is an art show that will be held at Sotheby’s which will have over 200 paintings on display and will be dedicated in the honor of John Alexander this year. Alexander is a figurative painter who was known for his wry skewering of other rich and famous paintings. Some of his customers include Mick Jagger and Steve Martin as well as Jimmy Buffet to name a few.
Last year this same event honored collector Jane Holzer and then raised $1.1 million dollars. All of the proceeds are going to the Academy for scholarships and programming. The benefit will be held this year on Wednesday, October 11th, 2017.
Another great even Richard Mishaan Design helped support took place on Saturday, June 10th, 2017 from 6pm to 9pm at the “God’s Love We Deliver” gala at the Hamptons which is the home of the iconic fashion designer Calvin Klein in New York City. Over 400 attendees came to the event this year and helped raise more funds for a great charity! All proceeds from this event goes to the New York metropolitan charities that help deliver life-sustaining meals and nutritional counseling to people suffering from severe illnesses that are living in the area. This program to date has assisted over 200 people with HIV/AIDS diagnoses and provides people with help as they are living with these types of life-threatening conditions.
Norman Pattiz, the executive chairman of PodcastOne, recently went public with the announcement of results coming from a series of different studies involving tests in advertisement with five major consumer brands.
Pattiz, along with Tom Webster, who is the Edison Research Vice President of Strategy, were the ones to conduct the first study of campaigning brand lifts for podcast advertisers, researching both the pre-and-post campaigning results of each, all of this being done over the last half of 2016. There were three separate studies being conducted in 2016 by PodcastOne, all of them done to examine the effectiveness of advertising during podcasts for different national brands.
The results of the studies found several interesting trends, such as how more than 60% of the listeners made mention of a specific grocery brand after the campaigns were finished, which is actually a slight increase from the pre-campaigning study. The study also showed that unaided product awareness went up between the pre-and-post study by 47% for products involving financial services, 37% for automobile-based products and only 24% for lawn and garden product placements. Also, when it came to the automobile aftermarket campaigning, more than one third of people responded said they had a real favorable opinion of it in the post-study showing.
As far as the studies went for the brands, many of them were ones that were already well known to most people but there were also some other lesser known brands involved that needed more awareness during the trial. In any case, the online surveys conducted for the audiences who listened to different podcasts were surveyed before, during and after each brand had put up several works worth of advertisements on those podcasts. The end results showed that audiences were more open to listening to the brand messages and more willing to consider buying from those brands after more exposure to them.
Norman Pattiz is the founder and owner of PodcastOne and is also the founder of the radio company Westwood One. Based out of Los Angeles, Pattiz has more than 40 years of experience in radio syndication. Before this, he founded the Courtside Entertainment Group in 2010 in an effort to put out quality programming for all people to listen to. After realizing how many opportunities existed in the media, he then went on to launch PodcastOne towards the end of 2012, becoming the biggest producer in on-demand programming.