Peace Be The Snacking, HIPPEAS Snack Creator, Livio Bisterzo

     Within the world of consumerism today there are abundant options for one to choose from for just about any need you may have, especially the need to snack. Throughout the industrial revolution and onwards we have found new and innovative ways to create snack foods to consume leisurely. In today’s grocery stores the bulk of the so called “easy snacks” are considered unhealthy, the term “junk food” was not created for nothing.

That is all changing as a new and healthier option for snacking has been brought over to the United States. Livio Bisterzo has brought with him his greenparkbrands of sacks, their introductory line of snacks are called HIPPEAS. These wonderful little snacks are not only delicious but they are healthy ad good for your body.

HIPPEAS are made of chickpeas that are naturally grown and processes into a light and crunchy snack that not only tastes amazing but is also good for you as well as being good for the environment during their growth process. Many of today’s markets are leaning towards plant-based products as the globe attempt to go more and more green.

So far in the product’s release it has six different flavor varieties to choose from. Far Out Fajita brings a nice chili and cumin blast. Pepper Power brings a load of pepper and sea salt with it. Happenin’ Hickory comes with some nice sweet tomato, onion and garlic flavors with a smoky blast of hickory. Maple Haze is a sweet and savory snack. Vegan White Cheddar are amazingly cheesy just, no cheese to appease the vegans among us. And last but definitely not least, Sriracha Sunshine is a deliciously spicy little puff of tangy and sweet jalapeno and paprika.

Livio Bisterzo is an Italian born entrepreneur ad is also the brains behind this amazing new snack. He moved to the UK and attended the London’s University of the Arts and went on to attempt his first entrepreneurial endeavor, a successful events business, in 2003.

Livio is currently married and has three wonderful children. In 2015 he launched his Green Park Holdings which has a primary goal of creating healthy snacks in a peaceful way with the environment. The goals behind Green Park Brands is to not only create good for you foods but to also help create a positive change in social culture though healthier living.

Sawyer Howitt Gives Advice To Young Professionals And Entrepreneurs

     Sawyer Howitt is a young professional who works at the Meriwether Group as a project manager. He also serves a mentor for youth in business and cares deeply about equal treatment of women in the workplace. Mr. Howitt is currently working on a degree in entrepreneurial finance at the University of California system. Below are some tips that Sawyer Howitt has offered to fellow young professionals and aspiring entrepreneurs like himself.

One of the tips that Sawyer Howitt gives for young workers is to not be afraid to speak up while at work. Often times, younger employees are looked over in favor of the older workers. When you are young you may lack experience or have limited experience. This is why you must promote and advertise yourself all the more heavily says Sawyer. By speaking up more you are bound to get noticed It may also help you to land a new assignment or promotion.

Sawyer Howitt also says that you should let work be the biggest factor in determining your performance. A young age may be a disadvantage in many cases in the workplace. However, doing quality work will help you overcome anybody who doubts your ability because of your youth. By doing quality work you can show your boss that you are better than those that have been at the company for a longer time.

Admitting your weakness is another word of advice by Mr. Howitt. By acknowledging areas you may struggle in, you can actually find ways to become better in those categories. When you strengthen your weaknesses you become a much stronger person and a more effective worker. It can also lead to sparks of creativity that can help you launch your own business.

A great way to make working with older employees easier is to be knowledgeable about history. In the business and company environment this means that you should have a background on how the industry or company you are in has evolved over time. If you are familiar with how the company operated in the past, you will be better able to understand more senior workers.

If you wish to learn more, please check https://hitechchronicle.com/2017/08/fight-ageism-in-the-workplace-sawyer-howitt-explains-how-young-entrepreneurs-can-succeed/.

The Success of Norman Pattiz and PodcastOne Advertising

Executive Chairman of Podcast One, Norman Pattiz, alongside Research VP of Strategy at Edison Research, Tom Webster, have released a press statement announcing the findings of a set of comprehensive studies. The studies examined the results of advertising tests across five major consumer brands in five separate product and service categories. That groundbreaking study of brand lift among podcast advertisers during the pre- and the post-campaign period was carried out at the end of 2016. The study showed that podcast advertising resulted in a significant positive impact on message recall, purchasing intent and overall brand recall. According to https://finance.yahoo.com/news/norman-pattiz-announces-hollywoods-legendary-204000537.html, PodcastOne is an ad-supported podcasting network that was started by Norman Pattiz, who is also the founder of Westwood One, a giant in the US radio industry.

 

In three studies carried out in the latter part of 2016, Edison research was able to establish that podcast advertising had a positive impact on the brands they examined. For instance, more than 60% of PodcastOne listeners recalled a particular grocery brand after the campaign, compared to 7% before the study. The unaided awareness of a financial services product rose by 37%, while those of an automotive aftermarket product and a lawn and garden product rose by 37% and 24% respectively. Post-study, 22% of the audience said they were very likely to use a lawn and garden product, rising from 16% before the study. The awareness of a particular message contained in the campaign for an aftermarket automotive product went up by 60% after the study, while that of a casual dining restaurant increased by 76%.

 

Independent verification of advertising impact

According to PodcastOne founder Norman Pattiz, the company’s core focus had always been to find a way to independently confirm that the podcast broadcasting format offers the kind of brand impact that is not possible with more traditional media formats. He added that the results were a validation of his firm’s multi-tiered strategy for integrated advertising and the measurement of its impact. On his part, Edison Research VP of Strategy Tom Webster added that his company was excited to work with PodcastOne and the five top brands to independently establish the impact of advertising via podcasts.

 

About PodcastOne chairman, Norman Pattiz

Mr. Norman J. Pattiz, who is also known as Norm, is the founder of Westwood One Inc., which he started in 1974. He served as the company’s Chief Executive Officer until 1994 and has been a consultant for Westwood One since 2010. He founded PodcastOne in 2013, serving as the company’s Chief Executive Officer until June 2016. Learn more: https://www.linkedin.com/in/norman-pattiz